NEOS Hub

Info

A visionary superapp for NEOM, the futuristic smart city in Saudi Arabia. NEOS Hub consolidates a range of urban servicesfrom payments and tourism guides to third-party integrationsinto a single, user-friendly platform.

We crafted the brand identity, designed over 20+ app icons, and engineered a novel gesture-based navigation system inspired by NEOMs logo. The result is a cohesive, innovative, and distinctly NEOM experience that aims to redefine the smart city concept.

Team

Creative Direction: Du Haihang.

Design + UI/UX: Guangxi Cai. Prototyping: Du Haihang.

Alibaba Cloud
Digital Product. UI/UX.
2022

NEOS Hub

Info

A visionary superapp for NEOM, the futuristic smart city in Saudi Arabia. NEOS Hub consolidates a range of urban servicesfrom payments and tourism guides to third-party integrationsinto a single, user-friendly platform.

We crafted the brand identity, designed over 20+ app icons, and engineered a novel gesture-based navigation system inspired by NEOMs logo. The result is a cohesive, innovative, and distinctly NEOM experience that aims to redefine the smart city concept.

Team

Creative Direction: Du Haihang.

Design + UI/UX: Guangxi Cai. Prototyping: Du Haihang.

Alibaba Cloud
Digital Product. UI/UX.
2022

NEOS Hub

Info

A visionary superapp for NEOM, the futuristic smart city in Saudi Arabia. NEOS Hub consolidates a range of urban servicesfrom payments and tourism guides to third-party integrationsinto a single, user-friendly platform.

We crafted the brand identity, designed over 20+ app icons, and engineered a novel gesture-based navigation system inspired by NEOMs logo. The result is a cohesive, innovative, and distinctly NEOM experience that aims to redefine the smart city concept.

Team

Creative Direction: Du Haihang.

Design + UI/UX: Guangxi Cai. Prototyping: Du Haihang.

Alibaba Cloud
Digital Product. UI/UX.
2022

Next Project

Alibaba Cloud E2

Guangxi Cai

© 2024

5:49 AM

Next Project

Alibaba Cloud E2

Guangxi Cai

© 2024

5:49 AM

Next Project

Alibaba Cloud E2

Guangxi Cai

© 2024

5:49 AM