A visionary superapp for NEOM, the futuristic smart city in Saudi Arabia. NEOS Hub consolidates a range of urban services—from payments and tourism guides to third-party integrations—into a single, user-friendly platform.

We crafted the brand identity, designed over 20+ app icons, and engineered a novel gesture-based navigation system inspired by NEOM’s logo. The result is a cohesive, innovative, and distinctly NEOM experience that aims to redefine the smart city concept.