Alibaba Cloud E2
Info
A new brand system for Alibaba Cloud E2, unifying the visual language across seven business lines and 11+ digital products.
Our design framework established a coherent, scalable identity that reflects Alibaba Cloud’s commitment to efficiency, enterprise-grade quality, and long-term growth. The system includes logo design, style guides, and an asset library to ensure consistency across the cloud ecosystem while allowing flexibility for future expansion.
Team
Creative Direction: Qiaoqiao Tang.
Design: Qiaoqiao Tang, Guangxi Cai.
Logo Graphics: Shulun Ye.
Motion Design: Guangxi Cai.
3D Design: Genle Zhu.
Alibaba Cloud
Branding.
2022
Alibaba Cloud E2
Info
A new brand system for Alibaba Cloud E2, unifying the visual language across seven business lines and 11+ digital products.
Our design framework established a coherent, scalable identity that reflects Alibaba Cloud’s commitment to efficiency, enterprise-grade quality, and long-term growth. The system includes logo design, style guides, and an asset library to ensure consistency across the cloud ecosystem while allowing flexibility for future expansion.
Team
Creative Direction: Qiaoqiao Tang.
Design: Qiaoqiao Tang, Guangxi Cai.
Logo Graphics: Shulun Ye.
Motion Design: Guangxi Cai.
3D Design: Genle Zhu.
Alibaba Cloud
Branding.
2022
Alibaba Cloud E2
Info
A new brand system for Alibaba Cloud E2, unifying the visual language across seven business lines and 11+ digital products.
Our design framework established a coherent, scalable identity that reflects Alibaba Cloud’s commitment to efficiency, enterprise-grade quality, and long-term growth. The system includes logo design, style guides, and an asset library to ensure consistency across the cloud ecosystem while allowing flexibility for future expansion.
Team
Creative Direction: Qiaoqiao Tang.
Design: Qiaoqiao Tang, Guangxi Cai.
Logo Graphics: Shulun Ye.
Motion Design: Guangxi Cai.
3D Design: Genle Zhu.
Alibaba Cloud
Branding.
2022





















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