B-Design System - Branding 3D

Info

Pioneering the evolution of Alibabas B-Design 3.0 through material, light, and texture exploration, this initiative set a new benchmark for enterprise design systems.

The project redefined the breathing color concept, symbolizing fluidity, mindfulness, and the synergy between technology and humanity. Our exploration included interactive prototypes and 3D renders that showcase the potential of dynamic branding in modern UI/UX systems. The work established a visual foundation for future product interfaces and brand extensions.

Team

Creative Direction: Du Haihang.

Design & 3D: Guangxi Cai, Du Haihang.

Alibaba Cloud
Art Direction. 3D & Motion.
2023

B-Design System - Branding 3D

Info

Pioneering the evolution of Alibabas B-Design 3.0 through material, light, and texture exploration, this initiative set a new benchmark for enterprise design systems.

The project redefined the breathing color concept, symbolizing fluidity, mindfulness, and the synergy between technology and humanity. Our exploration included interactive prototypes and 3D renders that showcase the potential of dynamic branding in modern UI/UX systems. The work established a visual foundation for future product interfaces and brand extensions.

Team

Creative Direction: Du Haihang.

Design & 3D: Guangxi Cai, Du Haihang.

Alibaba Cloud
Art Direction. 3D & Motion.
2023

B-Design System - Branding 3D

Info

Pioneering the evolution of Alibabas B-Design 3.0 through material, light, and texture exploration, this initiative set a new benchmark for enterprise design systems.

The project redefined the breathing color concept, symbolizing fluidity, mindfulness, and the synergy between technology and humanity. Our exploration included interactive prototypes and 3D renders that showcase the potential of dynamic branding in modern UI/UX systems. The work established a visual foundation for future product interfaces and brand extensions.

Team

Creative Direction: Du Haihang.

Design & 3D: Guangxi Cai, Du Haihang.

Alibaba Cloud
Art Direction. 3D & Motion.
2023

Guangxi Cai

© 2024

5:49 AM

Guangxi Cai

© 2024

5:49 AM

Guangxi Cai

© 2024

5:49 AM