Pioneering the evolution of Alibaba’s B-Design 3.0 through material, light, and texture exploration, this initiative set a new benchmark for enterprise design systems.

The project redefined the “breathing color” concept, symbolizing fluidity, mindfulness, and the synergy between technology and humanity. Our exploration included interactive prototypes and 3D renders that showcase the potential of dynamic branding in modern UI/UX systems. The work established a visual foundation for future product interfaces and brand extensions.