B-Design System - Branding Motion
Info
A visual journey into the core principles of B-Design 3.0 through 2D motion graphics.
By animating the “breathing color” concept, we brought to life the system’s design ethos of inclusiveness, clarity, and deep thinking. This motion project highlights the subtle movements, fluid transitions, and interactive elements that make B-Design’s UI experience feel intuitive, human, and responsive. The animations have been integrated into product showcases, user tutorials, and design guidelines.
Team
Creative Direction: Du Haihang.
Art Direction + Motion Design: Guangxi Cai.
Alibaba Cloud
Design System. Motion Graphics.
2023
B-Design System - Branding Motion
Info
A visual journey into the core principles of B-Design 3.0 through 2D motion graphics.
By animating the “breathing color” concept, we brought to life the system’s design ethos of inclusiveness, clarity, and deep thinking. This motion project highlights the subtle movements, fluid transitions, and interactive elements that make B-Design’s UI experience feel intuitive, human, and responsive. The animations have been integrated into product showcases, user tutorials, and design guidelines.
Team
Creative Direction: Du Haihang.
Art Direction + Motion Design: Guangxi Cai.
Alibaba Cloud
Design System. Motion Graphics.
2023
B-Design System - Branding Motion
Info
A visual journey into the core principles of B-Design 3.0 through 2D motion graphics.
By animating the “breathing color” concept, we brought to life the system’s design ethos of inclusiveness, clarity, and deep thinking. This motion project highlights the subtle movements, fluid transitions, and interactive elements that make B-Design’s UI experience feel intuitive, human, and responsive. The animations have been integrated into product showcases, user tutorials, and design guidelines.
Team
Creative Direction: Du Haihang.
Art Direction + Motion Design: Guangxi Cai.
Alibaba Cloud
Design System. Motion Graphics.
2023





















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