A transformative and ambitious redesign of TikTok.com aimed at closing experience gaps and aligning with TikTok’s energetic, playful, and ever-evolving brand identity.

Our approach prioritized clarity, accessibility, and user-centricity by removing unnecessary visual clutter, creating a clean, distraction-free, and visually engaging environment. The new design framework emphasizes intuitive navigation, immersive content discovery, and seamless interaction points, driving user engagement and reinforcing TikTok’s brand essence. The improved structure and interaction flow not only cater to the needs of current users but also support scalability for future updates.